IIMT Campus Library Search for 'su:"Marketing"'

Direct Marketing Management

]]> By Roberts, Mary Lou.
New Jersey : Prentice-Hall, Inc., 1989 .
xxii, 501p.; 24cm.
013214784x

]]> Place hold on Direct Marketing Management

Strategic Marketing Management for the Pacific Region

]]> By Cravens, David W..
Australia : McGraw-Hill, Inc., 2000 .
xi, 468p.; 24cm.
0074705881

]]> Place hold on Strategic Marketing Management for the Pacific Region

E-Marketing Strategy

By Chaston, Ian.
England : McGraw-Hill, Inc., 2001 .
xiii, 314p.; 24cm.
0070709753x

]]> Place hold on E-Marketing Strategy

Analysis for Strategic Marketing

]]> By Rao, Vithala R..
New York : Addison-Wesley Longman, 1998 .
xiii, 514p.; 23cm.
0321001982

]]> Place hold on Analysis for Strategic Marketing

Cases in Marketing Management and Strategy : An Asia-Pacific Perspective

]]> By Quelch, John A..
Singapore : Prentice-Hall, Inc., 1996 .
xi, 507p.; 23cm.
0135770572

]]> Place hold on Cases in Marketing Management and Strategy : An Asia-Pacific Perspective

Strategic Electronic Marketing : Managing E-Business

]]> By Kleindl, Brad Alan.
Australia : Thomson, 2003 .
xxi, 428p.; 24cm.
032417893x

]]> Place hold on Strategic Electronic Marketing : Managing E-Business

Foundations of International Marketing

]]> By Johnston, Steve.
London : International Thomson Business Press, 1998 .
xii, 249p.; 24cm.
1861521642

]]> Place hold on Foundations of International Marketing

Contemporary Services Marketing Management : A Reader

]]> London : The Dryden Press, 1997 .
xiv, 537p.; 24cm.
0030990351

]]> Place hold on Contemporary Services Marketing Management : A Reader

Marketing That Works in India

]]> By Moorthi, Y.L.R..
India : Pearson India Education Services Pvt. Ltd., 2015 .
244p.; 23cm.
9789332551527

]]> Place hold on Marketing That Works in India

Basic Marketing : A Managerial Approach

]]> By Mccrathy, Jerome E. .
Homewood : Richard D. Irwin, Inc., 1981 .
xix, 762p.; 24cm.
0256025339

]]> Place hold on Basic Marketing : A Managerial Approach

Contemporary Marketing Research

]]> By Mcdaniel, Carl.
Cincinnati : South-Western College Publishing, 1999 .
xxxvi, 780p.; 26cm.
0324006039

]]> Place hold on Contemporary Marketing Research

Marketing Research : A Problem-Solving Approach

]]> By Sudman, Seymour.
Boston : McGraw-Hill, 1998 .
xii, 737p.; 25cm.
0079136702

]]> Place hold on Marketing Research : A Problem-Solving Approach

Essentials of Marketing Research

]]> By Zikmund, William G..
Australia : Thomson, 2003 .
xxi, 452p.; 25cm.
0324182570

]]> Place hold on Essentials of Marketing Research

Internet Marketing : Strategy, Implementation and Practice

]]> By Chaffey, Dave.
England : Pearson Education Limited, 2003 .
xxiv, 484p.; 26cm.
0273658832

]]> Place hold on Internet Marketing : Strategy, Implementation and Practice

Best Practices in International Marketing

]]> By Ronkainen, Ilkka A..
Texas : Harcourt College Publisher, 2002 .
xviii, 393p.; 23cm.
0030340365

]]> Place hold on Best Practices in International Marketing

E-Marketing

]]> By Strauss, Judy.
New Jersey : Pearson Prentice Hall, 2009 .
xxi, 430p.; 23cm.
9780132461849

]]> Place hold on E-Marketing

Principles of Marketing

]]> By Kotler, Philip.
India : Pearson India Education, 2023 .
xxiv, 736p.; 27cm.
9789357055215

]]> Place hold on Principles of Marketing

Best Practices in International Marketing

]]> By Ronkainen, Ilkka A..
Texas : Harcourt College Publisher, 2002 .
xviii, 393p.; 23cm.
0030340365

]]> Place hold on Best Practices in International Marketing

Internet Marketing : Integrating Online and Offline Strategies

]]> By Roberts, Mary Lou.
Boston : McGraw-Hill, Inc., 2003 .
xix, 471p.; 25cm.
0072827033

]]> Place hold on Internet Marketing : Integrating Online and Offline Strategies

Australian Services : Marketing and Management

]]> By McGuire, Linda.
Australia : Macmillan, 1999 .
xiii, 410p.; 23cm.
0732950678

]]> Place hold on Australian Services : Marketing and Management

Business Marketing : Connection Strategy, Relationships, and Learning

]]> By Dwyer,F. Robert.
Boston : Irwin-Mcgraw-Hall, 1999 .
xxix, 670p.; 26cm.
0256221332

]]> Place hold on Business Marketing : Connection Strategy, Relationships, and Learning

Strategic Internet Marketing

]]> By Dann, Susan.
Milton : John Wiley & Sons Australia, Ltd., 2001 .
xxii, 498p.; 24cm.
0471343005

]]> Place hold on Strategic Internet Marketing

Internet Marketing : Building Advantage in a Networked Economy

]]> By Mohammed, Rafi A..
Boston : Mcgraw-Hall/Irwin, 2004 .
xxxi, 743p.; 26cm.
0072538422

]]> Place hold on Internet Marketing : Building Advantage in a Networked Economy

Marketing Strategy and Management

]]> By Baker, Michael J..
London : Macmillan, 2000 .
xxvi, 542p.; 24cm.
0333748565

]]> Place hold on Marketing Strategy and Management

Marketing Strategy : A Global Perspective

]]> By Stauble, Vernon R..
Fort Worth : 2000 .
xxii, 451p.; 27cm.
003026216x

]]> Place hold on Marketing Strategy : A Global Perspective

Trout on Strategy : Capturing Mindshare, Conquering Markets

]]> By Trout, Jack.
New Delhi : Tata McGraw-Hill Publishing Company Limited, 2004 .
xiv, 159.; 20cm.
0070587604

]]> Place hold on Trout on Strategy : Capturing Mindshare, Conquering Markets

Direct Marketing in a Week

]]> By Twomey, Dee.
London : Hodder & Stoughton Ltd., 2003 .
95p.; 19cm.
034085765x

]]> Place hold on Direct Marketing in a Week

Network Marketing : Another Form of Direct Sales

]]> By Kearney, Elizabeth.
Kuala Lumpur : Golden Books Centre San.Bhd., 1990 .
xi, 187p.; 21cm.
9679959627

]]> Place hold on Network Marketing : Another Form of Direct Sales

Secrets of Power Persuasion for Salespeople

]]> By Dawson, Roger.
New Delhi : Penguin Books India (p) Ltd., 2003 .
287p.; 21cm.
0143030094

]]> Place hold on Secrets of Power Persuasion for Salespeople

Strategic Marketing Management : A Means-end Approach

]]> By Parry, Mark E..
New York : McGraw-Hill, Inc., 2001 .
ix, 275p.; 23cm.
0071372229

]]> Place hold on Strategic Marketing Management : A Means-end Approach

Marketing Management : An Asian Perspective

]]> By Kotler, Philip.
Singapore : Prentice-Hall, Inc., 2003 .
xxv, 771p.; 26cm.
0131001353

]]> Place hold on Marketing Management : An Asian Perspective

Differentiate or Die : Survival in Our Era of Killer Competition

]]> By Trout, Jack.
Chennai : EastWest Books (Madras) Pvt. Ltd., 2000 .
x, 236p.; 21cm.
8186852913

]]> Place hold on Differentiate or Die : Survival in Our Era of Killer Competition

CRM in a Week

]]> By Langford-Wood, Naomi.
London : Hodder & Stoughton Ltd., 2002 .
86p.; 19cm.
0340857668

]]> Place hold on CRM in a Week

Marketing Management : A Value-Based Approach

]]> By Whitwell, Gregory.
Milton : John Wiley & Sons Australia, Ltd., 2003 .
xvi, 455p.; 25cm.
0470800968

]]> Place hold on Marketing Management : A Value-Based Approach

Profiling the Sri Lankan Consumer : Multiple Portraits and Manifast Patterns

]]> By Liyanage, Uditha.
Colombo : University of Jayewardenepura, 2005 .
viii, 58p.; 24cm.
9558969036

]]> Place hold on Profiling the Sri Lankan Consumer : Multiple Portraits and Manifast Patterns

Home-Based Newsletter Publishing : A Success Guide for Entrepreneurs

]]> By Bond, William J..
New York : McGraw-Hill, Inc., 1992 .
x, 191p.; 24cm.
007006556x

]]> Place hold on Home-Based Newsletter Publishing : A Success Guide for Entrepreneurs

Consumer Behavior and Marketing Strategy

]]> By Peter, J. Paul.
Boston : Irwin-Mcgraw-Hall, 1996 .
xxvii, 738p.; 24cm.
0256139040

]]> Place hold on Consumer Behavior and Marketing Strategy

Consumer Behavior : Implications for Marketing Strategy

]]> By Hawkins, Del I..
Chicago : IRWIN, 1995 .
xix, 649p.; 26cm.
0256139725

]]> Place hold on Consumer Behavior : Implications for Marketing Strategy

Global Marketing : Foreign Entry, Local Marketing and Global Management

]]> By Johansson, Johny K..
Boston : Irwin-Mcgraw-Hall, 2000 .
xx, 604p.; 28cm.
0073658634

]]> Place hold on Global Marketing : Foreign Entry, Local Marketing and Global Management

Advertising and Promotion : An Integrated Marketing Communications Perspective

]]> By Belch, George E..
Boston : Irwin-Mcgraw-Hall, 1998 .
xxii, 762p.; 28cm.
0256218994

]]> Place hold on Advertising and Promotion : An Integrated Marketing Communications Perspective