000 00508nam a2200181Ia 4500
003 OSt
005 20250126135825.0
008 250123s9999||||xx |||||||||||||| ||und||
020 _a0936488212
082 _a659.1
_bEKE
100 _aEkelund, Robert B.
245 0 _aAdvertising and the Marketing Process : A Modern Economic View
260 _aCalifornia :
_bPacific Research Institute for Policy,
_c1988
300 _axxx, 212p.;
_c22cm
650 _aAdvertising
700 _aSaurman, David S.
942 _cLM
999 _c122
_d122