000			00484nam a2200193Ia 4500
003			OSt
005			20250227144521.0
008			250205s9999||||xx |||||||||||||| ||und||
020			_a0333748565
082			_a658.8 _bBAK
100			_aBaker, Michael J.
245		0	_aMarketing Strategy and Management
250			_a3rd. Ed.;
260			_aLondon : _bMacmillan, _c2000
300			_axxvi, 542p.; _c24cm
650		0	_aMarketing Management
650		0	_aStrategic Planning
942			_cLM
999			_c1788 _d1788