000			00427nam a2200169Ia 4500
005			20250206160028.0
008			250205s9999||||xx |||||||||||||| ||und||
020			_a0072964723
082			_a659.1 _bARE
100			_aArens, William F.
245		0	_aContemporary Advertising
250			_a10th. Ed.;
260			_aBoston : _bMcGraw-Hill-Irwin, _c2006
300			_axl,614p.; _bill. _c28cm
650			_aAdvertising
942			_cLM
999			_c1958 _d1958