000			00612nam a2200217Ia 4500
003			OSt
005			20250212110143.0
008			250205s9999||||xx |||||||||||||| ||und||
020			_a0256218994
082			_a659.1 _bBEL
100			_aBelch, George E.
245		0	_aAdvertising and Promotion : An Integrated Marketing Communications Perspective
250			_a4th. Ed.;
260			_aBoston : _bIrwin-Mcgraw-Hall, _c1998
300			_axxii, 762p.; _bCol.ill. _c28cm
650		0	_aAdvertising
650		0	_aSales Promotion
650		0	_aCommunication in Marketing
700			_aBelch, Michael A.
942			_cLM
999			_c1964 _d1964