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Trout on Strategy : Capturing Mindshare, Conquering Markets

Trout, Jack

Trout on Strategy : Capturing Mindshare, Conquering Markets - New Delhi : Tata McGraw-Hill Publishing Company Limited, 2004 - xiv, 159.; 20cm

ISBN: 0070587604

Subjects--Topical Terms:
Marketing Management
Strategic Planning
Success in Business

Dewey Class. No.: 658.4012 / TRO

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Trout on Strategy : Capturing Mindshare, Conquering Markets