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Marketing Management : A Value-Based Approach

Whitwell, Gregory

Marketing Management : A Value-Based Approach - Milton : John Wiley & Sons Australia, Ltd., 2003 - xvi, 455p.; 25cm

ISBN: 0470800968

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.802 / WHI

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Marketing Management : A Value-Based Approach