Marketing Management : A Value-Based Approach (Record no. 1920)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00521nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250205s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470800968 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | WHI |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Whitwell, Gregory |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management : A Value-Based Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Milton : |
| Name of publisher, distributor, etc | John Wiley & Sons Australia, Ltd., |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 455p.; |
| Dimensions | 25cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lukas, Bryan A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Doyle, Peter |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Materials |
| Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Lost status | Source of classification or shelving scheme | Koha item type | Withdrawn status | Presence of Item |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | IIMT Library | IIMT Library | 3rd Floor | 12/25/2024 | 658.802 WHI | 0000362 | 02/15/2025 | 02/15/2025 | Dewey Decimal Classification | Lending Materials | Yes |