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Cases in Marketing Management and Strategy : An Asia-Pacific Perspective

Quelch, John A.

Cases in Marketing Management and Strategy : An Asia-Pacific Perspective - Singapore : Prentice-Hall, Inc., 1996 - xi, 507p.; ill. 23cm

ISBN: 0135770572

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 / CAS

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Cases in Marketing Management and Strategy : An Asia-Pacific Perspective