Advertising and Promotion : An Integrated Marketing Communications Perspective (Record no. 1964)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00612nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250205s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256218994 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Belch, George E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and Promotion : An Integrated Marketing Communications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th. Ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Irwin-Mcgraw-Hall, |
| Date of publication, distribution, etc | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 762p.; |
| Other physical details | Col.ill. |
| Dimensions | 28cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales Promotion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Materials |
| Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Lost status | Source of classification or shelving scheme | Koha item type | Withdrawn status | Presence of Item |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | IIMT Library | IIMT Library | 3rd Floor | 01/05/2025 | 659.1 BEL | 0000411 | 02/12/2025 | 02/12/2025 | Dewey Decimal Classification | Lending Materials | Yes |