Advertising and Promotion : An Integrated Marketing Communications Perspective

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TextPublication details: Boston : Irwin-Mcgraw-Hall, 1998Edition: 4th. EdDescription: xxii, 762p.; Col.ill. 28cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Materials	IIMT Library 3rd Floor		Lending Collection		659.1 BEL (Browse shelf(Opens below))					Available			0000411

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