Advertising and the Marketing Process : A Modern Economic View

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TextPublication details: California : Pacific Research Institute for Policy, 1988Description: xxx, 212p.; 22cmISBN:

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	Lending Materials	IIMT Library 3rd Floor		Lending Collection		659.1 EKE (Browse shelf(Opens below))					Available			0000088

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Previous	658.872 CHA E-Marketing Strategy	659.1 ARE Contemporary Advertising	659.1 BEL Advertising and Promotion : An Integrated Marketing Communications Perspective	659.1 EKE Advertising and the Marketing Process : A Modern Economic View	660 SMI Chemical Engineering Kinetics	660.2 SMI Introduction to Chemical Engineering Thermodynamics	697 ASH Ashrae Handbook 1981 Fundamentals	Next

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