Differentiate or Die : Survival in Our Era of Killer Competition
Material type:
TextPublication details: Chennai : EastWest Books (Madras) Pvt. Ltd., 2000Description: x, 236p.; 21cmISBN: - 8186852913
- 658.8 TRO
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Lending Materials
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IIMT Library 3rd Floor | Lending Collection | 658.8 TRO (Browse shelf(Opens below)) | Available | 0000278 |
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| 658.8 STA Marketing Strategy : A Global Perspective | 658.8 STR E-Marketing | 658.8 SUD Marketing Research : A Problem-Solving Approach | 658.8 TRO Differentiate or Die : Survival in Our Era of Killer Competition | 658.8 TWO Direct Marketing in a Week | 658.802 WHI Marketing Management : A Value-Based Approach | 658.827 RIE The 22 Immutable Laws of Branding |
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