Consumer Behavior and Marketing Strategy
Material type:
TextPublication details: Boston : Irwin-Mcgraw-Hall, 1996Description: xxvii, 738p.; Col.ill. 24cmISBN: - 0256139040
- 658.8342 PET
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IIMT Library 3rd Floor | Lending Collection | 658.8342 PET (Browse shelf(Opens below)) | Available | 0000383 | |||||||||||||
Lending Materials
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IIMT Library 3rd Floor | Lending Collection | 658.8342 PET (Browse shelf(Opens below)) | Available | 0000185 |
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| 658.827 RIE The 22 Immutable Laws of Branding | 658.83 ZIK Essentials of Marketing Research | 658.8342 PET Consumer Behavior and Marketing Strategy | 658.8342 PET Consumer Behavior and Marketing Strategy | 658.84 ROB Internet Marketing : Integrating Online and Offline Strategies | 658.85 DIC The Elements of Persuasion : Use Storytelling to Pitch Better, Sell Faster & Win More Business | 658.85 RAC Spin Selling |
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