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Basic Marketing : A Managerial Approach
Material type:
TextPublication details: Homewood : Richard D. Irwin, Inc., 1981Edition: 7th. EdDescription: xix, 762p.; ill. 24cmISBN: - 0256025339
- 658.8 MCC
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Lending Materials
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IIMT Library 3rd Floor | Lending Collection | 658.8 MCC (Browse shelf(Opens below)) | Available | 0000060 |
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| 658.8 LAN CRM in a Week | 658.8 LIY Profiling the Sri Lankan Consumer : Multiple Portraits and Manifast Patterns | 658.8 MAR Marketing Management : An Asian Perspective | 658.8 MCC Basic Marketing : A Managerial Approach | 658.8 MCD Contemporary Marketing Research | 658.8 MCG Australian Services : Marketing and Management | 658.8 MOO Marketing That Works in India |
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