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Strategic Marketing Management : A Means-end Approach
Material type:
TextPublication details: New York : McGraw-Hill, Inc., 2001Description: ix, 275p.; ill. 23cmISBN: - 0071372229
- 658.8 PAR
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Lending Materials
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IIMT Library 3rd Floor | Lending Collection | 658.8 PAR (Browse shelf(Opens below)) | Available | 0000248 |
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