Marketing Management : A Value-Based Approach

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TextPublication details: Milton : John Wiley & Sons Australia, Ltd., 2003Description: xvi, 455p.; 25cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Materials	IIMT Library 3rd Floor		Lending Collection		658.802 WHI (Browse shelf(Opens below))					Available			0000362

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Previous	658.8 SUD Marketing Research : A Problem-Solving Approach	658.8 TRO Differentiate or Die : Survival in Our Era of Killer Competition	658.8 TWO Direct Marketing in a Week	658.802 WHI Marketing Management : A Value-Based Approach	658.827 RIE The 22 Immutable Laws of Branding	658.83 ZIK Essentials of Marketing Research	658.8342 PET Consumer Behavior and Marketing Strategy	Next