Cases in Marketing Management and Strategy : An Asia-Pacific Perspective

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TextPublication details: Singapore : Prentice-Hall, Inc., 1996Description: xi, 507p.; ill. 23cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Materials	IIMT Library 3rd Floor		Lending Collection		658.8 CAS (Browse shelf(Opens below))					Available			0000054

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Previous	658.7 PIA Inventory Management Explained : A Focus on Forecasting, Lot Sizing, Safety Stock, and Ordering Systems	658.8 BAK Marketing Strategy and Management	658.8 BON Home-Based Newsletter Publishing : A Success Guide for Entrepreneurs	658.8 CAS Cases in Marketing Management and Strategy : An Asia-Pacific Perspective	658.8 CON Contemporary Services Marketing Management : A Reader	658.8 CRA Strategic Marketing Management for the Pacific Region	658.8 DAN Strategic Internet Marketing	Next